Toyota Kirloskar Motor announces ‘Great 4×4 X-Pedition’ ￼
Demokratic Front, Karnal – May 18 :
Toyota Kirloskar Motor (TKM) today announced its first-ever initiative of 4×4 experiential drives for motoring enthusiasts from across the country. Set to be held in four zones (North, South, East, and West), a ‘Grand National 4×4 X-pedition’ by Toyota is being planned this year. These drives have been designed to engage with the country-wide 4×4 SUV community, offering exciting and thrilling off-roading experiences. Through this initiative, TKM aspires to connect participants with their sense of adventure and inspire them to push boundaries, explore new horizons, and thereby deliver ‘Mass Happiness’.
Each of the zonal events will feature a convoy of SUVs including the proud owners of the legendary Hilux, Fortuner 4×4, LC300, and the Hyryder AWD (All Wheel Drive). Furthermore, the uniqueness of this experiential drive involves the participation of other SUV brand owners who will be a part of the first-ever Great 4×4 X-pedition organised by Toyota in India. With a view to offer extreme off-roading, TKM has created additional 4WD tracks with many challenging obstacles, covering articulation, side inclines, ramblers, deep ditches, slush, rocky bed and so forth.
Globally, Toyota is renowned for its robust line-up of SUVs and boasts of a strong and versatile 4×4 offering in India as well. The Hilux, Fortuner 4X4, LC 300, and Urban Cruiser Hyryder with their commanding presence have earned some of the biggest fan bases, all thanks to a notable combination of advanced style, unmatched toughness, and powerful performance perfectly suited to make every journey a remarkable one. This flagship event of Toyota further creates ample opportunities to strengthen this association and offers new experiences through curated drives both on-road as well as off-road.
The first regional event is scheduled to be held in the Southern part of India. Starting from Bangalore and moving to cover the serene locations of Hassan and Sakleshpur between 26–28 May. Atul Sood, VP – Sales and Strategic Marketing, TKM said, “Toyota believes in bringing unlimited experiences to its customers. In this direction, Toyota’s 4×4 Great X-pedition is designed to create a new platform and connect with the 4×4 enthusiasts group, enriching their experiences by providing them an opportunity through the unforgettable journey with us that will remain etched in their memories for life. Furthermore, TKM’s foray into 4X4 drives in India will allow the SUV enthusiasts to unleash the true potential of their proudly owned vehicles and further enhance their active outdoor lifestyles.”