Roadies brews new adventures with the launch of ROADIES KOFFEEHOUZ
Chandigarh, 08th June:
Inspired by the pop-culture phenomenon that is Roadies, Leapster Restaurants Pvt. Ltd. – licensee of Viacom 18 has created a unique offering ‘Roadies Koffeehouz,’ located in Chandigarh’s Sector 35. Serving specialty coffee and gourmet chef-made comfort food, Roadies Koffeehouz will bring the adventure and spirit of Roadies, to its fans in an unforgettable show-inspired food, beverage, and ambience experience.
This new launch in Chandigarh marks an extension of the franchise’s footprint, close on the heels of the successful launch of the Roadies Koffehouz in Mohali earlier this year which continues to receive tremendous love from consumers. Serving a speciality coffee blend, exclusively roasted for Roadies fans, the cafe features premium arabica, and naturally processed robusta, each of which are roasted to perfection. All-day mouth-watering and appetizing dining includes a variety of eggs and breakfast, freshly made pancakes, hand-stretched quick-fired pizzas, house made burgers and indulgent desserts. Keeping in mind even the health-conscious fans of Roadies, the menu features plant protein options along with a Fit Rider menu.
Not just this, Roadies inspired art pieces, memorabilia and merchandise will play décor to the café. The café provides a variety of seating options from bean bags to worktables and comfort couches for its diners spread across 1400-2000 sq.ft. of area. Building on the Roadies Spirit, Roadies Koffeehouz has also partnered with multiple communities including biker groups, off roaders, rappers, and entrepreneurs to promote local artists, entrepreneurs, and recognising those who have dared to make an impact.
Commenting on the launch, Sachin Puntambekar, Business Head, Consumer Products, Viacom18, said, “I am delighted to extend the Roadies universe even further with the launch of Roadies Koffeehouz, with our licensee and esteemed partner Leapster Restaurants Pvt. Ltd. This is yet another exciting opportunity for fans of the genre-defining show to get the Roadies experience forward through quality coffee, food and community connect.”
Sahil Baweja, Director Roadies Koffeehouz/ Leapster Restaurants added, “This is yet another milestone for us. Our goal has been to capture the phenomenon that is Roadies and create a coffee and food offering that is unparalleled in its ambition for quality and taste just like the brand. From our chefs to our servers, each team member has imbibed the spirit of Roadies, ensuring the flavours represent adventure and thrill and the in-store experience is as entertaining, memorable, and comforting. Our coffee program is led by top coffee roasters and the food is made with bespoke ovens and grills ensuring no compromises on quality, speed, and experience. We launched the first 24/7 outlet in Mohali, Punjab and received immense love and appreciation.”
Ankit Gupta, Director Roadies Koffeehouz/ Leapster Restaurants shared his excitement, “With a strong focus on specialty coffee and fresh chef made gourmet comfort food- we aim to build our own category, offering all day dining, coffee and the fun, engagement, and entertainment of Roadies. With a robust nationwide supply chain, in-house tech and media teams, we optimise our capex per store and ensure strong EBITDA from the first month.”
Shree Krishan, Territory Partner for Punjab said, “We are extremely excited for our rapid expansion starting with the launch of our full format coffeeshop and diner at sector 35, Chandigarh , followed by Sector 22 Aroma Eatery Chandigarh, Sector 7 Chandigarh, Malhar Road Ludhiana, and Patiala.”
Moose Jattana, contestant on MTV Roadies Journey in South Africa, who graced the occasion shares, “I am really excited about the Roadies Koffeehouz launch. As a new contestant on the show, I’m just beginning to understand how massive the Roadies fanbase is. I’m from Chandigarh myself and it’s just amazing to see how the adventure lends itself to the ambience and offerings here. I would love all my lovely people from Chandigarh to experience this Koffeehouz as a place where they get to enjoy, express and truly be themselves, quite like the spirit of being a Roadie.”Gourmands Sahil Baweja and Ankit Gupta of Leapster Restaurants Pvt Ltd plan to open 50+ outlets across India in 3 years.
